Tech Sessions

Three days of high-speed learning

Customized just for motorsports event organizers and promoters.

Registration opening soon

February 22-24, 2022

Ready to make your motorsports events simpler, more streamlined and better attended? Join in for three weeks of virtual learning with industry veterans and professionals at MotorsportReg Tech Sessions.

Fuel for every motorsports organization

Learn from the best

From keynotes to individual sessions, you’ll have access to all the tips and tricks of the pros.

Get under the hood

Learning doesn’t stop when the checkered flag waves on each session. At Hagerty’s Community forum, conversation among attendees is always roaring.

Learning tracks

With three topics organizing our sessions, you’re in the driver’s seat. Follow the track that’s most relevant to your organization — or join in for all three. You can easily customize your own schedule for all three weeks.

Technology

Nothing makes things faster than automation, and these talks will help you do more with technology and systems.

Growth & Promotions

Ready to turbocharge your organization? We’ve got the nuts and bolts for getting more attention and building a foundation for growth.

Operations

From legal to safety, financials to awards, we’ll help you fine tune all aspects of your organization's engine.

Keynote Speakers

Join in for three weeks of virtual learning with industry veterans and professionals at MotorsportReg Tech Sessions.

McKeel Hagerty

Chief Executive Officer
Hagerty

Ross Bentley

Director of Motorsports
Speed Secrets

Steve Page

Former CEO
Sonoma Raceway

What’s around the corner?

Schedule coming soon.

Keynote

Tuesday February 2 @ 1PM PT / 4PM ET

Ross Bentley

Director of Motorsports, Speed Secrets

Ross has raced at all levels, from club to pro, including winning the U.S. Road Racing Championship in 1998 and the Daytona 24-Hour race in 2003. He’s raced prototype sports cars, GT cars, formula cars, showroom stock, and Indy Cars.

Ross is the acclaimed author of the Speed Secrets series of books and offers webinars, eBooks, a weekly e-newsletter, training videos and more to driving enthusiasts all over the world. To every driver training program, he brings his experience and knowledge of curriculum development and training methods, hands-on instruction and coaching with students, and internal instructor development. All of this is driven by his passion for helping others be even better drivers.

Keynote

Tuesday February 9 @ 9AM PT / 12PM ET

Steve Page

Former CEO, Sonoma Raceway

Recently retired after 29 years as President and General Manager of Sonoma Raceway, Steve led the $100 million modernization of the raceway, transforming it into one of the premier motor racing venues in the U.S that is also one of the most environmentally-friendly facilities. He pioneered an amazing array of environmental improvements including a large solar power installation, racing electric vehicles, water and energy conservation, using “wooly weeders (sheep)” for wildlands’ management, recycling oil, ethanol fuel and much more in his goal to achieve 100% sustainability.

Page also introduced new types of racing at the raceway featuring one of the most diverse schedules in the country, including stock-car racing (NASCAR Sprint Cup Series): drag racing (NHRA), open wheel racing (INDYCAR), FIA World Touring Car Championship (WTCC); electric motorcycles, historic car racing and more.

Away from the raceway, Page serves on the Board of Directors of Speedway Children’s Charities, the Road Racing Industry Council, and the North Bay Leadership Council. He is also an advisory board member for the Redwood Empire Food Band and Social Advocates for Youth, board chair for the Santa Rosa Junior College Foundation, advisory board member for 10,000 Degrees and the Sonoma Valley Hospital Foundation.

Keynote

Tuesday February 16 @ 1PM PT / 4PM ET

McKeel Hagerty

Chief Executive Officer, Hagerty

McKeel Hagerty is the Chief Executive Officer and driving force behind Hagerty, the world’s largest automotive lifestyle brand. Under his leadership, Hagerty has grown from a local insurance agency operating from his parents’ basement in Traverse City, Michigan, to a global market leader protecting nearly 2 million vintage, classic and enthusiast vehicles. In 2017, McKeel refocused the company’s mission to saving driving and expanding the car community for future generations. In support of the mission, the company has made a series of strategic partnerships, acquisitions and expansions including the Hagerty Drivers Club (620,000 members), Hagerty Drivers Club magazine (600,000 circulation), Hagerty YouTube (1.3 million subscribers), DriveShare (peer to peer rentals), MotorsportReg.com (motorsports registration), the Greenwich Concours d’Elegance, Hagerty Garage + Social (premium automotive storage and experiences) and the industry gold standard for vehicle values, the Hagerty Valuation Tool.

McKeel earned his undergraduate degree in English and Philosophy from Pepperdine University and his master’s in Theology from Saint Vladimir’s Orthodox Seminary. He lives with his wife Soon Hagerty near Traverse City. They have three wonderful daughters, Olivia, Sophia and Ava. The older two daughters learned to drive cars with manual transmissions. Ava will soon follow.

Technology

Tuesday February 2 @ 12PM EST

SpeedWaiver - Electronic waivers for Motorsport

Wes Ratcliff | Senior Web Developer, Hagerty MotorsportReg

What are e-waivers? What are they good for? Why use them? Are they better or worse than paper waivers? Get answers to these questions and more plus an understanding of what makes SpeedWaiver unique for motorsport events.

Technology

Tuesday February 9 @ 7PM EST

Getting started with Livestreaming

Brendan Kaczmarek | Owner, DriversEye Live, LLC

What does it take to broadcast your event online? What tech is required? How many people? How much does it cost? Come learn how streaming has evolved and how you can do it too.

Technology

Tuesday February 16 @ 12PM EST

Online membership, licensing and credentialing

Shae Petersen | Customer Support Specialist, Hagerty

The MotorsportReg team will walk through their membership, licensing and credentialing add-on which accepts online applications, electronic issuance, and verification. It can event print and mail hard cards automatically! Come see it live and ask questions of the experts.

Growth & Promotion

Wednesday February 3 @ 11AM EST

Email marketing: nail the basics

Claire Williams | Director of Member Engagement, Hagerty
Ben Walmer | Senior Manager of Digital Communications, Hagerty

Forget facebook, twitter and tik tok, email is still the communication channel with the best ROI. Come learn how to get the basics right so your audience sees your message and takes action.

Growth & Promotion

Wednesday February 3 @ 4PM EST

How to increase class participation - Part 1

Frank Schwartz | Owner and Founder, Advanced Automotive Consulting Services, LLC.

Hear how one race class doubled its participation in a single season. Learn how to grow attendance and involvement of your target audience.

Growth & Promotion

Wednesday February 3 @ 7PM EST

How to increase class participation - Part 2

Frank Schwartz | Owner and Founder, Advanced Automotive Consulting Services, LLC.

Deeper into the secrets of growing attendance and involving your target audience.

Growth & Promotion

Wednesday February 10 @ 12PM EST

Where are the women in motorsports?

Christina Nielsen | Professional race car driver. Co-founder and CEO of Accelerating Change Inc.

Mariana Small | Co-founder & COO/CFO of Accelerating Change Inc., Director of Marketing at  Zynx Health, a Heart Health Network, and President of the Board at Porsche Club of America, Los Angeles

Join Christina Nielsen, two-time IMSA GTD champion, and Mariana Small, marketing executive on how they are bringing more women into the automotive industry with their program Accelerating Change. Learn what discourages women from joining and how to increase the number of women participating in your events.

Growth & Promotion

Wednesday February 10 @ 4PM EST

10 Things Racetracks Wish Clubs Knew

David Vodden | President and CEO San Francisco Region Properties, Inc. dba Thunderhill Park

How can you build a better relationship with your racetrack? Why would you want to? David Vodden leans on his 25+ years of experience as CEO of Thunderhill Raceway in California to share the trials and tribulations of running a facility. Come learn 10 ways your organization can build a stronger partnership to help you succeed.

Growth & Promotion

Wednesday February 10 @ 7PM EST

How to grow and retain quality volunteer HPDE instructors

Scot Elkins | Member, Board of Directors, Motorsport Safety Foundation
Eric Meyer | President, Instructor Summit

FIA Steward and Motorsport Safety Foundation board member Scot Elkins shares what track day organizers are doing to attract, train and grow their instructor corps.

Growth & Promotion

Wednesday February 17 @ 12PM EST

Membership chair: the most important role in your club

Jim Hemig | Marketing Director, Porsche Club of America

While most organizations exist to host events, membership is the flywheel that makes it possible. Come learn what Porsche Club of America's fastest-growing regions have done to grow to over 135,000 members.

Growth & Promotion

Wednesday February 17 @ 4PM EST

Running a Sim Racing series

Jim Hemig | Marketing Director, Porsche Club of America

From the wildly successful Porsche Club of America sim racing series, administrators Jim Hemig and Doug Atkinson share how to start an iRacing series for your organization and the tips and tricks they've learned after 5 seasons of racing.

Growth & Promotion

Wednesday February 17 @ 7PM EST

Plan your promotion to win

Julie Gu-Scallen | Director of Audience Development, Hagerty

An editorial calendar is your project plan for promotional success. Come learn how Hagerty thinks about marketing across channels to optimize reach and conversions.

Operations

Thursday February 4 @ 12PM EST

Autocross and Rallycross Event Site Acquisition

Jeff Jacobs | Region Executive, Philly Region SCCA​ and Chairman, SCCA Foundation

How do you find a new venue? How do you convince the owners to let you use it? Jeff Jacobs will share a collection of tools and processes for site acquisition to help your club find and retain venues.

Operations

Thursday February 4 @ 4PM EST

Better HPDE Classroom Instruction (+ 4 presentations you can steal!)

Chuck Tucker | Classroom Coordinator, The Instructor Summit  and Professor Emeritus, University of Illinois

Make the classroom portion of your track day great! Chuck Tucker pairs his educator background and 18 years of HPDE instructing to help you level up. Attendees will receive four Powerpoint slide decks they can use to teach important topics at their next event.

Operations

Thursday February 4 @ 7PM EST

10 things to look for on your track safety inspection

Scot Elkins | Member, Board of Directors, Motorsport Safety Foundation

Scot Elkins is an FIA track inspector and safety steward who has inspected Formula 1, IndyCar, and Formula E tracks. Follow his checklist for how to do a morning track inspection before the green flag flies to keep your participants safe and minimize your legal exposure.

Operations

Thursday February 11 @ 12PM EST

Stay out of jail free: a legal review

Lauri Eberhart | Partner, Founding Member, Apollo Sports & Entertainment Law Group

Ignorance of the law is no excuse, goes the saying. Lauri Eberhart served as general counsel at Speedway Motorsports and Charlotte Motor Speedway for 12 years before co-founding her firm, Apollo Sports and Entertainment Law Group. She will share recent developments in privacy, sales tax, e-waivers and contractor law that can create liability for you and your organization (including the ones you didn't know applied to you!)

Operations

Thursday February 11 @ 4PM EST

Virtual Driver's Meetings

Sajeev Mehta | Senior Editor, Hagerty and 24 Hours of Lemons Judge

Not just for COVID, learn why virtual driver's meetings might be a pandemic innovation that sticks around.

Operations

Thursday February 18 @ 12PM EST

Can We Avoid the Lawsuit?​

Paul Underwood | Sr. Vice President, K&K Insurance Group, Inc.

An ounce of prevention is worth a pound of cure: join K&K Senior Vice President Paul Underwood to review what steps you can take as an organizer to make sure you are taking all actions needed to prevent lawsuits from happening.

Operations

Thursday February 18 @ 4PM EST

How to succeed at awards without really trying

Tim Moravec | Senior Account Executive, Awards Unlimited

Winner, winner, chicken dinner! Learn top secret, common sense keys to a successful awards program + questions you really, really (I'm not kidding!) need to ask and answer about your awards + BONUS: the awards industry is changing rapidly; trends and cool (and scary) stuff about awards you will want to know.

Operations

Thursday February 18 @ 7PM EST

10 Pre-Event Tips to Increase Participation

Wyndi Marston | Customer Support Specialist, Hagerty

This session looks across all of the events on MotorsportReg.com and highlights the details that successful event organizers use to fill their events. Borrow these tactics for yourself and optimize your customer experience.

Operations

TBD

Closing the books


The event went off without a hitch. People came and had a great time. You're back home and it's time to reconcile the financials and close out the event. How do you get the data from MotorsportReg? How do you process cancellations and credits? How do you validate if a racer is eligible for a refund? Walk through the tools, reports and spreadsheet tips to speed up this process and increase accuracy.

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Frequently Asked Questions

You have questions, we have answers.

Will the sessions be live or can I watch them when I have time?

Each session will be live and feature questions and answers. Recordings will be distributed to registered attendees if you are unable to attend live.

Do I have to join just one track, or can I pick and choose which sessions are right for me?

Join them all! We created themes to help make sense of the topics but you can attend as many or as few from any or all tracks.

I don’t work in motorsports events but I’d still like to tune in. Is that allowed?

Of course! Attendance is free and open to all. We encourage everyone to tune in. If you've never run an event or you're just getting started, you'll learn from the best.

Totally free? Or do I have to be a MotorsportReg customer to attend?

Tech Sessions are offered at absolutely no cost to all attendees. Our goal is to help the sport grow regardless of where in the world you are located or what software platforms you use.